James Murdoch Partners With Uday Shankar For India-Focussed Venture


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The new venture would target acquisitions to offer services and products in digital media, education and healthcare

In January last year, edtech startup Harappa Education raised funding from James Murdoch-led Lupa Systems

Uday Shankar quit Disney and Star India last month after helming the company’s transformation from a household TV brand to a digital platform

James Murdoch, the British-American billionaire and son of media mogul Ruper Murdoch, will partner with former Star India chairman and CEO and president of Walt Disney APAC, Uday Shankar for an ambitious new venture spanning digital media, education and healthcare sectors. 

The venture, which is said to be developed in part through acquisitions, would be the core priority for private investment company Lupa Systems, where Murdoch is the CEO. Founded in 2019, Lupa Systems was created by Murdoch with $2 Bn in proceeds from the $71 Bn sale of most of the Murdoch family’s 21st Century Fox empire to Disney. 

So far Lupa’s investments include the Tribeca Film Festival, Vice Media, Art Basel as well as Indian edtech startup Harappa Education, its first investment in India. 

According to an FT report, Murdoch and Shankar’s new venture would operate across segments and sectors to tap the “explosive growth” of mobile internet in India with a focus on online learning and healthcare. The project is said to cover all of Asia, but with India as its main focus. 

“We think that M&A is certainly going to be a part of this,” Murdoch told the publication.

The name of the new venture and a tentative date for its formal launch haven’t been disclosed. 

“We’ve had the privilege of working together to build a great media company. And now we are doing something that has a broad scope . . . in the context of just extraordinary mobile connectivity. It’s a great moment to start something with a blank sheet of paper,” Murdoch told Financial Times, which first reported the development. 

The combination of Murdoch and Shankar is sure to attract eyeballs from investors in the digital media and edtech field, given that both come with extensive networks in India and Asia as well as a proven track record in the digital media industry. 

The duo first worked together when the former was heading News Corp’s Asia business in the late 2000s. Shankar, who quit Disney last month after two years as president for Asia-Pacific, helmed Star India’s transformation from a household media brand to its digital-first OTT player with Disney+ Hotstar. According to some estimates, the Star group’s various media properties have a weekly audience of over 700 Mn viewers. 





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