Around 175 Mn people message a business account every day through WhatsApp, said CEO Will Cathcart
WhatsApp’s chats and calls will continue to be end-to-end encrypted and will not be visible to anyone but senders and receivers
The upcoming policy will enable the users to shop and pay through WhatsApp more seamlessly, said the WhatsApp chief
Concerned with these migrations and criticism, WhatsApp CEO Will Cathcart took to Twitter on Saturday (January 9) to clear the air around these privacy policies. Cathcart insisted that the data sharing practices of WhatsApp with Facebook remains unchanged, and the updated policy will only allow the app to get metadata about business communication.
“Not everyone may realize how common it is to WhatsApp message businesses in many countries. In fact, about 175 million people message a business account each day on WhatsApp and more want to do so,” he tweeted.
Cathcart further elaborated that businesses want tools to quickly and effectively respond to customer feedback and it is really difficult without the data sharing policy in place. He noted that features like ‘Shop’ and ‘Pay’ help customers buy things on WhatsApp from businesses of their choice. The company had first mentioned these features in a blog post published in October 2020.
He added that WhatsApp’s chats and calls will continue to be end-to-end encrypted, and will not be visible to anyone but the user itself. “We’re in a competition on privacy with others and that’s very good for the world. People should have choices in how they communicate and feel confident that no one else can see their chats. There are people who disagree with this, including some governments,” he added.
— Will Cathcart (@wcathcart) January 8, 2021
The policies are supposed to come into play by February 08, 2021. It is too soon to say whether it will end up costing WhatsApp a chunk of its user base, but it has definitely got the instant messaging app in the public eye once again for the wrong reasons.
Taking a dig at WhatsApp and Facebook, Telegram’s founder and CEO Pavel Durov wrote a blog post. “I hear Facebook has an entire department devoted to figuring out why Telegram is so popular. Imagine dozens of employees working on just that full-time. I am happy to save Facebook tens of millions of dollars and give away our secret for free: respect your users,” the post read.