How Founders Should Groom Themselves Before A Funding Pitch


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As an entrepreneur, it becomes imperative to create a breakthrough strategy and acquire a substantial amount of funding for market acquisition and business acceleration

The founders usually make mistakes in preparing a deck that is up to the expectation of the investors

Considering the difficulty level of the process, founder grooming focuses on developing an impactful pitch delivery plan to convey important information

Raising capital from investors and venture capitalists seems a daunting process, for first time as well as serial entrepreneurs. Preparing a promising business model and putting together a comprehensive strategy for a steady flow of funds play a crucial role in the success of a business. As an entrepreneur, the imperative is to create a breakthrough strategy and acquire a substantial amount of funding for market acquisition and business acceleration.

In a room full of investors, pitching the business idea becomes nerve-wracking. Many founders who are unaware of the process, usually face challenges that impact the journey of their startup. On the other hand, experienced entrepreneurs are impacted by the hindrances that majorly occur in the process of fundraising – wrong brand positioning, inaccurate estimates about the market/customer acquisition, no consistent plan to ensure business viability, and many more. Out of all, the major challenge that impacts fundraising is the communication of founders while pitching their business story.

In this scenario, the process of founder grooming intends to make the aspiring and experienced entrepreneurs pitch ready in front of investors and VCs. It allows them to connect with industry experts and mentors for assisting them to present their business idea in a way that is beyond capturing just the attention of the investors.

To Guide Through The Investment Pitch Decks

Pitching the ideal investor with a powerful business plan is trickiest. It does not serve as an opportunity to receive feedback and further refine the pitch presentation to acquire a better opportunity next time. The founders usually make mistakes in preparing a deck that is up to the expectation of the investors. They face difficulty in articulating the concepts that work as the core of evaluating the opportunity for investors.

The founders grooming conducts one on one sessions of founders with experts who review their pitch decks and identify what potentially could go wrong in front of the investors. From having a relevant company overview to showing the traction that the company already has or willing to obtain, it makes the founders ready to present an insightful deck.

As part of the founder grooming, the founders also get expert assistance in-person to create a deck that is beyond designing. The model focuses on the story, market validation, competitive analysis, and financial performance and projections on the business.

To Take The Founders Through A Mock Pitch

The impact of a pitch presentation highly depends on the pitching delivery. Investors review hundreds of decks every day and founders get just a few minutes to convince them. Considering the difficulty level of the process, founder grooming focuses on developing an impactful pitch delivery plan to convey important information.

Furthermore, it improves the confidence and boosts strong communication skills in founders by organizing mock presentation sessions. These sessions followed by a thorough analysis of the overall pitch delivery of the founder, backed by do’s and don’ts encourages them to master the technique of giving pitch presentations.

Founder grooming holds extreme importance for a business seeking funds for accelerating its growth. It focuses on making the investment pitch stand out from the crowd and prepares the founders for anticipated questions. Founders grooming adds diligence in the mindset of the entrepreneurs by preparing them with a mock questionnaire to answer the tactical questions that could be the possible source of skepticism for the investors.

The one on one sessions, mock pitch presentations, and mock questionnaire prepared by experts make the founders pitch ready. Furthermore, these sessions are supported by the feedback of mentors that gives the entrepreneurs the opportunity for improvement. This provides pitch validation to them before facing the investors.

There are close to 80% of the entrepreneurs having highly profitable and impactful business ideas to disrupt the market. However, a few avoidable mistakes make them struggle to acquire funds for acceleration and sustenance. Thus, mastering the process of pitching is the core need for communicating the business story and explaining the market opportunity. Through founder grooming, entrepreneurs can grab the attention of investors by getting professional guidance in not only creating a powerful pitch deck but ensuring an influential pitch delivery.





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