Dear Reader, When Dhruv Shera was invited to a swanky cafe in an upmarket mall by his real estate guru of 10 years, he sensed there was a great business proposal coming his way. He was not disappointed. It was 2017, and social media platforms were flooded with posts on how people could get rich by investing in Bitcoin at the right time. Shera was one of those hit by FOMO, and he was quick to lap up a Bitcoin scheme that promised monthly returns of 10%. But just like all other too-good-to-be-true investment schemes, the one he chose in… This is an Inc42 Plus Member Exclusive story. Read this story on Inc42.